HOW TO SELL SUCCESSFULLY ON BOL.COM IN 2025

As the largest online marketplace in the Netherlands, Bol.com offers a vast audience and huge potential. However, getting started in 2025. can feel overwhelming without the right guidance. 



Did you know that many Bol.com sellers struggle with mistakes that could have been avoided? By following this guide, you’ll not only sidestep common mistakes but also uncover a powerful insight later in the text that could transform your store's performance. 



By the end, you’ll have actionable insights and strategies that can make your Bol.com store stand out from the competition. In this guide, we’ll explore key steps to kickstart your store, address common challenges, and introduce tools to help your Bol.com business grow. 



1. Building a Strong Foundation for Your Bol.com Store

Here's a clear roadmap to help you set up your Bol.com store for success:



Step 1: Research and Choose the Right Products

• Explore Bol.com’s trending categories and analyze market demand.
• Avoid highly saturated markets unless you have a unique differentiator.
• Start small with a manageable product range to build confidence and refine operations.
  

Step 2: Set Up Your Inventory for Success

• Use inventory management tools like Stock It Up to seamlessly monitor and adjust stock levels across platforms.
• Automate stock adjustments and monitor profit and loss to stay in control of your finances.
• Gain insights into profit and loss to make informed stocking decisions.
  

Step 3: Craft Winning Product Listings

• Write detailed and engaging product descriptions using relevant keywords.
• Include high-quality Product Photos to showcase your product professionally.
• Highlight unique features and benefits to make your product stand out.
  

Step 4: Optimize Your Pricing Strategy

• Research competitors pricing and aim for a balance of affordability and profit.
• Bundle products with small, useful accessories or freebies to add value and attract buyers.
• Test different price points to find the sweet spot that resonates with your audience and drives sales.
  

Step 5: Start Collecting Customer Feedback

• Include a Thank-You note with your product, inviting customers to share their feedback
• Monitor feedback to identify patterns and address recurring issues quickly.
• Use positive reviews in your marketing to build trust and attract new buyers.


  
  

2. Registering Your Products with EAN Codes

Imagine spending hours perfecting your product listings, only to have another seller copy your work. Without a unique brand or GS1-registered codes, your products can easily be overshadowed by competitors offering the same item at a lower price.

Invest in GS1-registered EAN codes to secure your listings and pair this with professional, eye-catching listing designs. For instance, visually appealing templates or highlighting unique features can make a significant impact on potential buyers.

Here’s something many beginners overlook: 

• Avoid Listing Mergers: GS1-registered codes help prevent your listings from being merged with competitors selling similar products.
• Build Trust: These codes signal professionalism and compliance, making you stand out as a credible seller.
• Protect Your Brand: Unique GS1 codes support branding and discourage competitors from copying your listings.

3. Mastering Pricing Strategies to Succeed on Bol.com


Price wars are a common challenge for Bol.com sellers. Customers naturally gravitate toward the lowest priced option, making it tempting to slash your prices to compete. However, constantly lowering prices can harm your profits and affect your business in the long run.


Strategies to Stay Competitive Without Sacrificing Profit:

1. Bundle Products: Offer value-added bundles that justify a hi Bol.com’s Sales Insightsher price. For example, pair a product with a complementary accessory.
2. Highlight Unique Features: Use your product listing to emphasize benefits that competitors might overlook.
3. Leverage Dynamic Pricing Tools: Monitor competitor prices and adjust yours strategically to maintain competitiveness without excessive discounting.

   

Pro Tip: A well-designed listing template can help justify a higher price point by presenting your product as premium or exclusive.


The perceived value of a product is often influenced by how it’s showcased.

4. Using Design Templates to Enhance Your Product Listings

Here’s where it gets interesting: one of the biggest secrets to standing out on Bol.com isn’t just pricing or products—it’s how you present them. Many top sellers leverage professional listing designs to instantly capture attention and boost conversions. Let’s explore why this is a game-changer for your store.

One of the fastest and most cost-effective ways to elevate your Bol.com store is by optimizing your product listings with these elements:

• Showcases USPs: Highlight your product’s key benefits and features to set it apart from competitors.
• Boosts Customer Understanding: Use infographics or step-by-step visuals to demonstrate product uses and advantages.
• Improves Trust: A clean, well-designed listing reflects professionalism and encourages customer confidence.
• Highlights Brand Consistency: Consistent design across all listings reinforces your brand identity and builds customer recognition.
• Reduces Returns: Clear instructions and visuals minimize misunderstandings, leading to better customer satisfaction and fewer returns.
  
  
  

Bonobo Templates are perfect for sellers looking to test professional designs before committing. Editable in Canva, these templates are beginner-friendly and include detailed instructions to help you create standout listings in no time. Try them for free here!

Starting and leading a successful Bol.com store in 2025 comes with challenges, but with the right tools and strategies, you can stay ahead of the competition. Focus on branding your products, optimizing your listings, and pricing strategically to win the trust of your audience.